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        <div id="content-top1">Page 6 - WBOT-Ezine-Summer-2014-International-Edition</div>
        <div id="content-top2">P. 6</div>
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    <pre style="white-space:pre-line"><code>4 Whenever possible, present information in               Whatever you do, try to give your participants some
                                                          space to find their own solutions, make mistakes,
    various formats. We live in a time when learning      struggle and overcome their fears.
    happens on the go. Maybe your participants
    will listen to a podcast and then continue with a     However, in order for this to work in an online
    downloadable PDF or watch a video clip to get a       environment, you need to provide a strong emotional
    better understanding of the material.                 support, checking on those who seem to withdraw and
                                                          reminding your participants on a regular basis that you
5 Allow participants to set their goals and monitor       keep their success in mind, that you are available for
                                                          any questions, and that you will encourage and reward
    their progress towards these goals. This will         them along the way.
    increase their sense of ownership and will
    heighten engagement with your products.               When you connect on the emotional level, while
                                                          leaving space for your customers to identify their own
6 If your online forums are kind of dull, try setting up  relationship with your company and create their own
                                                          journey through your products, then â€œThe Ikea Effectâ€
    contests. For instance, those who show the most       will help your brand reach a level it has never seen
    participation will win a free consultation with you.  before.

contributing writer: Marina Kostina | Wired@Heart | www.wiredatheart.com

Dr. Marina Kostina is a distance learning expert, and an online business coach. She helps small business owners to transcend distances and leverage
their work online without losing personal connections with their clients. Marina is also a co-author of an Amazon Bestseller, â€œThe Golden Climate in
Distance Learningâ€ that helps online trainers connect, engage and enjoy the online environment.</code></pre>
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