Why Advertise With Us

Overview:

The Women Business Owners Today digital platform is becoming the "Go-To" to help women business owners, Connect - Engage - Prosper

  • 302% Increase in website visits from November 2012 to November 2013
  • 29,460 website visitors past 6-months; 64.5% from referral traffic (Facebook, Twitter, etc.)
  • 259% Increase in Facebook Likes from in Dec. 2012 to Dec. 2013
  • 352% increase in Twitter Followers from Dec. 2012 to Dec. 2013
  • Launched first Glocal in November 2013 (Global Magazine with Local Content)
  • First Glocal received over 71,000 Impressions - as at Jan 1, 2013 (Manitoba, Canada)
  • Launched Google+ and LinkedIn Groups March 2013

Recent Media

Women Business Owners Today (WBOT) is a platform to help women business owners around the world Connect - Engage - Prosper. Our digital ezines as well as our relevant and engaging website and social media channels allow and encourage female entrepreneurs to look beyond their borders - to learn from and do business with each other. Today's digitally savvy fempreneurs face similar challenges regardless of the country they live in or the language they speak and we are becoming THE portal to bring them together.

Whether you choose to showcase your business/organization on our website or in our ezine publication, quality and integrity of content, imagery and links are of key consideration. We take every effort to ensure advertisers are represented appropriately and professionally at all times. Request Media Kit

Women Business Owners Today is quickly becoming the "go to" resource for thousands of women entrepreneurs and because we thoroughly engage our audience by including them in our deliverables we are expecting compound growth in the next 2-5 years.


Women and Global Spending

Women control over $20 Trillion in world-wide spending.
Source: Muhtar Kent, Chairman of the Board and Chief Executive Officer, The Coca-Cola Company, October 2010

  • 10.1 million firms are owned by women (50% or more), employing more than 13 million people, and generating $1.9 trillion in sales as of 2008.
  • Three quarters of all women-owned businesses are majority owned by women (51% or more), for a total of 7.2 million firms, employing 7.3 million people, and generating $1.1 trillion in sales.
  • Women-owned firms (50% or more) account for 40% of all privately held firms.
  • One in five firms with revenue of $1 million or more is woman-owned.
  • 3% of all women-owned firms have revenues of $1 million or more compared with 6% of men-owned firms.

Sources: Statistics from the Center for Women's Business Research, 2006.


Women and Auto

  • Women buy more than half of the new cars in the U.S., AND influence up to 80% of all car purchases.
  • Women also request 65% of the service work done at dealerships.
  • Women spend over $200 billion on new cars & mechanical servicing of vehicles each year.
  • 45% of all light trucks and SUVs are purchased by women.
  • Women continue having poor experiences when trying to buy a car.
  • 3/4 of women surveyed say they feel misunderstood by car marketers.

Source: Forbes, 2010


Go Long on Women to Make More Money

In 2011, women's earning power will recover from the recession far quicker than that of men. Women have always made the majority of household spending decisions, but they will have even more purchasing power as they contribute more money to their households.

Source: Bank of America Merrill Lynch, December 2010


Women Spread the Word

A study of 2,000 women in Canada and the U.S. showed that traditional web sites (70%) have now surpassed traditional forms of word-of-mouth (58%) as their preferred method for getting the word out about products and services.

The study also found that only 28% of women decide what products or services to buy without looking for some kind of help.

  • 58% of women (18+) share both good and bad experiences online
  • 36% share to help others make smart purchases
  • 27% are asked to share
  • 15% share their expertise

Source: Harbinger Women and Word of Mouth Study, October 2010


Women and Spirits

Middle-aged women account for 62% of vodka purchases made in stores. About 60% of the growth in US spirits consumption is in the vodka category.

Source: Diageo, February 2010


Independent Women

  • In the Penn Mutual 2nd Annual Worth Survey for Women, 71% of respondents characterized themselves as Independent Women.
  • Women who characterize themselves as independent are more likely to be on track with respect to paying off debt (33% vs. 19% of non-independent women), building up their savings (26% vs. 18% respectively), and guaranteeing they will maintain or enhance their lifestyle during retirement (26% vs. 17%).
  • Independent women are significantly more likely than those who do not view themselves as independent to say they are on or ahead of target for being able to save for future travel (29% vs. 18%), and save for a home remodel (20% vs. 10%). Source: Penn Mutual 2nd Annual Worth Survey for Women, 2010