5 Steps to Create an e-Course for Your Business
Creating an e-course is one of the best things you could do for your business. You take all of your knowledge and information, package it into a great deal, and provide it at scale to your audience.
Most people think “I don’t know anything worth selling,” or “I am not a teacher, so I couldn’t possibly teach something.” Don’t sell yourself so short! What you know is extremely valuable and could absolutely benefit your customers.
You may think that your market is oversaturated with e-books, e-courses, blogs, etc., but as I always say, authenticity has no competition because no one has the same stories from your life that you do. What you could teach would be 100% unique because you would do it in your own way.
Where do you begin?
1. What do you want to be the end result?
Knowing where you want your customers to end up after going through your e-course is the most essential step. Do you want them to understand Pinterest? Become a better writer? Have their business up and running? Have a clear life vision?
Take a moment and write out the before and the after of your customer so you know the end result toward which you want to guide them.
2. Your own journey.
If you could sit down with a younger version of yourself, what would you tell yourself? What guiding factors of wisdom would you want yourself to know? What shortcuts would you give yourself?
These little nuggets of wisdom are the very essence of what will set your e-course apart from the other products out there in your industry.
3. Master outline.
This is the fun part! You take all of your experiences, ideas, and vision and start to put them into chronological order. Structure them as you would teach a class how to learn the new subject matter. Do not judge yourself in this stage. Just keep focused on how much value you will be bringing to your customers.
Try a lot of different mediums for your course, too. Try some video, audio, emails, workbooks, webinars, Facebook groups, or anything else you can think of.
4. Trial run.
Find people you trust to review your e-course at a discount. Tell them upfront that it isn’t completely finished, but you want them to go through it and see if they get the results you hope they would.
The most important part is to have people who would actually buy this product test it out. Don’t just have people in your industry try it out if they are not your target market.
5. Adjust to the feedback.
At this point, you should now have excellent feedback to know how to adjust your course. If you still don’t feel finished, find a new group of people to go through it, only this time at a slightly higher rate.
Keep cycling through until you feel comfortable enough to share your gift with the world. Collect testimonials as you go, too! They will be invaluable to your sales page later on.
Kadena Tate, contributing author in the NYT Bestseller, “Business Model You,” believes that authenticity has no competition. For the last decade, Kadena has taught service-based entrepreneurs how to take their uniqueness, along with what they know, and package that into multiple offerings. As a business acceleration alchemist, Kadena’s work is designed to help entrepreneurs leapfrog the market and make the idea of competition irrelevant. Kadena will help you gain the confidence and clarity nece
