Brand Words
As an entrepreneur, defining your brand can be hard. Your brand is more than just your logo and slogan. It is how people feel after they have interacted with your business, it encompasses your businesses core values, and it also represents what your business stands for.
Your brand should determine how you make decisions and how you present yourself, but most importantly it should align with your core values. How you describe your brand, otherwise known as your core values, are what I like to call, "Brand Words".
So, what are your Brand Words and how do you find them?
There are many ways to find these magical adjectives that encompass what your business is all about. I challenge ALL entrepreneurs to find them. It might be hard at first, but to get started simply follow the steps below:
1) Take 2 minutes and quickly list out as many adjectives that you think describe your business. Write down single words that you use to describe your business, single words that you think others use to describe your business, as well as words that you have heard others say about your business.
2) Go through that list and scratch out any words that very easily describe your direct competitors. This is tough, there are a lot of generic words out there that can be used to describe businesses within the same industry. The point is to make your Brand Words unique to only your business.
3) Circle the remaining ones that you think best describe your business. After scratching out most of your list, you should be left with 3 to 5 words that accurately describe your business' core values. These are your magical adjectives. Keep them in the back of your mind at all times when making decisions, thinking about creatives, or selling to your customer. They will help be your guide to running your business authentically and help you keep your brand on point.
What are The Sugar Cube's Brand Words?
Good Question!
Innovation. Elegance. Imagination.
Probably not what you would expect from your average Candy store - well, that's because we are not your average candy store! Why did I choose these words? That's probably a story for another day...
So, what are YOUR Brand Words?
Alyssa Tilston is the owner of Calgary's own mobile candy store - The Sugar Cube! Bringing sweet treats to events all over YYC is what they do and love - next time you're planning an event, don't forget the sweets!
