Articles

Brand Words
Your brand is more than just your logo and slogan. It is how people feel after they interact with your business READ ARTICLE
Written By: Alyssa Tilston  |  Published: 8/18/2015

5 Steps to Create an e-Course for Your Business
Creating an e-course is one of the best things you could do for your business. You take all of your knowledge and information, package it into a great deal READ ARTICLE
Written By: Kadena Tate  |  Published: 9/22/2014

How to Write a Tagline that Doesn't Suck...
How to write a tagline that doesn't suck the energy right out of your brand name. Here's a cheat sheet to help you create a memorable tagline: READ ARTICLE
Written By: Canon Wing  |  Published: 4/2/2014

Four Ways to Grow Your Sales
Every business has viable customers it has not yet nailed down, customers that also buy from other businesses, and customers it has lost... READ ARTICLE
Written By: Royal Bank of Canada  |  Published: 4/2/2014

20 of the Best Pinterest Tools for Businesses
I am a huge fan of Pinterest and am finding that I'm using it more and more. There are a lot of skeptics out there that think it's just for girls or don't see the business value... READ ARTICLE
Written By: Lilach Bullock  |  Published: 4/1/2014

Five Apps to Build Your Personal Brand
Here are five tools you can use to immediately enhance your personal brand online. READ ARTICLE
Written By: Aliza Sherman  |  Published: 4/1/2014

How to Get Published on Forbes.com
My latest article, "How to Mix LinkedIn Marketing with Content Marketing," just got published on Forbes.com! How did I do it? By implementing... READ ARTICLE
Written By: Kristina Jaramillo  |  Published: 3/31/2014

Four Apps To Tell Your Story Online
You've probably been hearing the words "content marketing"� or "social content marketing"� lately. Content marketing means producing or aggregating... READ ARTICLE
Written By: Aliza Sherman  |  Published: 3/31/2014

3 Tips To Sell Your Book, eBook or Info Product
The famous marketing expert Seth Godin believes that true interactions only happen with people we trust, and that the decision to interact with your product... READ ARTICLE
Written By: Dr. Marina Kostina  |  Published: 2/19/2014

Actionable Sales Tips to Overcome Price Objections
Did you know there's a little-known tactic you can use when, as often is the case, buyers tell you... READ ARTICLE
Written By: Leigh Ashton  |  Published: 2/19/2014

The Ikea Effect
How To Use It To Boost Your Business Online? Do you remember the Seinfeld episode when Kramer came up with an idea for a pizza place where you... READ ARTICLE
Written By: Dr. Marina Kostina  |  Published: 11/1/2013

5 Ways Women Can Rock at Branding
I've been a woman in business for the past 25 years - specifically the branding business - and I've learned so much working with world-class brands... READ ARTICLE
Written By: Julie Cottineau  |  Published: 10/21/2013

You've Got 8 Seconds!
Being different is no longer a recreational pursuit for small business owners; it is a matter of survival for your company. In a world of 8 second attention spans... READ ARTICLE
Written By: Dr. Marina Kostina  |  Published: 10/7/2013

Engaging Your Customer Online: On Tribes, Foes, & Oxytocin
Recent neuroscience research reveals that the need for social connection is a primary human need, along... READ ARTICLE
Written By: Dr. Marina Kostina  |  Published: 9/2/2013

7 Research-Based Strategies to Get Noticed in Cyber Space
This article provides you with practical strategies on how to create online content that gets read based on eye movement and psychology... READ ARTICLE
Written By: Dr. Marina Kostina  |  Published: 7/2/2013

Fempreneurs Prepare for Sales Success
I recently watched a fascinating program on the BBC presented by Dr Kevin Fong. Essentially it asked what the Health Service could learn... READ ARTICLE
Written By: Nicola Cook  |  Published: 7/1/2013

Branding Lessons From Summer Camp
Now that I am a grown-up, one of the things I miss most during summer is being a camper. I loved summer camp. I went for several years to the same wonderful... READ ARTICLE
Written By: Julie Cottineau  |  Published: 7/1/2013

ebooks - A Great Way to Market
What's a busy entrepreneur to do? You are always being told to build your brand. You must find new ways to market yourself and diversify your offerings. Sure, you'll just squeeze... READ ARTICLE
Written By: Susan Portelance  |  Published: 6/10/2013

Ladies, Connect With Your Missing Customers
In a nutshell, when choosing products or services, your customers will be motivated by one of two things; pain or pleasure. Never is the pain... READ ARTICLE
Written By: Leigh Ashton  |  Published: 6/3/2013

How to Network Online Like a Pro
Networking online opens up incredible opportunities to connect with thousands of people in your industry without leaving the comfort of your home. We are just... READ ARTICLE
Written By: Dr. Marina Kostina  |  Published: 6/3/2013

The 3 P's of the Perfect Sales Pitch
While the words Shark Tank may bring people to remember a row of investors on their television, to the entrepreneur or small business (wo)man it brings... READ ARTICLE
Written By: Heather Piedmont  |  Published: 6/3/2013

7 Must Do's to Accelerate Your Sales
We are fast galloping through the first quarter of the year, so how are your figures? Are you on track or are you already struggling to hit your targets... READ ARTICLE
Written By: Nicola Cook  |  Published: 6/3/2013

Tips for Better Professional Business Portraits
We live in a highly visual world. With the web and social media playing a major role in our marketing strategies, it's more important than ever... READ ARTICLE
Written By: Ingrid Misner  |  Published: 5/21/2013

2 Steps to Get Concensus
I was in a meeting recently to brainstorm ideas for a theme and logo of an upcoming conference. It was a typical scenario, lots of ideas and... READ ARTICLE
Written By: Christine Dubyts  |  Published: 5/6/2013

Want To Be a Better Business Communicator?
Women make better corporate leaders than men, according to a recent study by the International Journal of Business Governance and Ethics. The study found... READ ARTICLE
Written By: Lynne Morioka  |  Published: 5/1/2013

Achieve Sales Success Without Ever Having To Pitch
It's really easy to talk about you, your company and how good your products and services are. That's a... READ ARTICLE
Written By: Leigh Ashton  |  Published: 5/1/2013

Tips For a Professional Productive and Profitable First Meeting
Picture it: You meet a great connection at a networking event. After exchanging cards and discussing... READ ARTICLE
Written By: Heather Piedmont  |  Published: 5/1/2013

Tips to Choose the Right Networking Group
Are you having trouble deciding which networking organization to join? As a business owner, you already know the importance of networking. You need to meet... READ ARTICLE
Written By: Christine Dubyts  |  Published: 4/30/2013

Be Persuasive Online
3 Psychological Triggers to Transcend Distances with Words. Develop an Arsenal of Bullet Proof Words, Create Undefeated Word Structures and Augment Your Words With Numbers. READ ARTICLE
Written By: Dr. Marina Kostina  |  Published: 4/1/2013

3 Characteristics of Sales Stars
The three identifiable reasons some people are better at sales are, firstly they love what they do... READ ARTICLE
Written By: Christine Dubyts  |  Published: 3/27/2013

Philanthropic Marketing Feels Good
Philanthropic marketing is essentially a win-win-win-win. Doing good things for society makes people feel good, and when a philanthropic spirit is... READ ARTICLE
Written By: Christine Dubyts  |  Published: 3/27/2013

How Branding is Like Online Dating
Branding is described in a lot of different ways-telling a story, promising an experience, or providing reassurance of quality and consistency. But here's one... READ ARTICLE
Written By: Julie Cottineau  |  Published: 3/1/2013

Go on...Smash Your Sales Targets
Eight years ago when I left paid employment to embark on my entrepreneurial journey, all of my colleagues signed a book they'd given me as a parting... READ ARTICLE
Written By: Nicola Cook  |  Published: 3/1/2013

Why Go Online?
You love your clients. You love connecting and engaging with them. And you'd love being able to make a difference on a larger scale. But there is only... READ ARTICLE
Written By: Dr. Marina Kostina  |  Published: 3/1/2013

Marketing Magic of Sponsorship
Requests for sponsorships are escalating to new levels as nonprofits and charitable organizations strive to raise funds for their cause in an already... READ ARTICLE
Written By: Christine Dubyts  |  Published: 2/27/2013

Marketing & Moments of Truth
Every employee is a representative of your business, or a "touch point." Every time a customer comes into contact with anyone or anything related... READ ARTICLE
Written By: Christine Dubyts  |  Published: 2/27/2013

5 Ways to Maximize Impact of Offline Marketing
Everyone knows I'm a HUGE fan of all things digital and since the social revolution I strongly advise businesses to ensure that they have a strong... READ ARTICLE
Written By: Nicola Cook  |  Published: 2/7/2013

5 Psychological Triggers For Pricing Your Products
When it comes to price, perception is reality. People buy at one price and not at another because of... READ ARTICLE
Written By: Dr. Marina Kostina  |  Published: 2/1/2013

Client Success Story 101
Want to show prospects how fantastic you are? Consider crafting a case study for your business. We love to tell people we're wonderful and provide great... READ ARTICLE
Written By: Susan Portelance  |  Published: 2/1/2013

Scan & Learn, Scan & Earn
Unless you've been living on another planet these past few years you're familiar with QR Codes. Their frequency... READ ARTICLE
Written By: Christine Dubyts  |  Published: 1/25/2013

Top 5 Email Marketing Tips
Here are our top 5 email marketing tips to get your email delivered, opened and read... READ ARTICLE
Written By: Christine Dubyts  |  Published: 1/14/2013

Clean up your prose!
Just one or two small errors in your webpage or brochure will stop many people from reading, and that means you're losing customers. Here are a few problem areas... READ ARTICLE
Written By: Bev Phillips  |  Published: 1/2/2013

Breathe Life Back Into Your Brand & Business
I just came back from an amazing stay at the Canyon Ranch Spa in Lenox Massachusetts. It was a wonderful moment of relaxation and renewal, and some... READ ARTICLE
Written By: Julie Cottineau  |  Published: 1/1/2013

Make your message last!
As the world shifts toward a digital advertising platform, businesses are wondering if magazine print advertising, or "ink on paper", has become obsolete... READ ARTICLE
Written By: Yoko Chapman  |  Published: 10/26/2012